TRACEY JOHNSON

An Australian creative based in San Francisco, specializing in graphic design & photography for small businesses.

hi

Thanks for stopping by!

A little about me to kick things off, I’m an Australian creative type living out a childhood Californian dream with my husband Dave & our dachshund, Lady. Photography is my first love followed by graphic design, having studied & worked within both fields.

My areas of interest lie with ethical makers & shakers, sustainability, education & community.

Currently working freelance, I’m open to contract, casual or part-time opportunities. If you’d like to work together or have any questions please reach out, I’d love to hear from you.

Stay safe out there!

✌︎

resume

After 10 years working in the photographic industry & upon completion of my graphic design studies I made the transition to self employment. I wanted to explore my own path, spend time working on a wider array of projects with a variety of clients & to get back to photography - for me.

I've enjoyed this chapter of my career, I’m grateful for the opportunities it’s brought me, the adventures it’s taken me on & the people I’ve met along the way.


Skills

  • Experienced in design for web, print & product

    Excellent communication, organization & analytical skills

    Detail oriented & focused on continual process improvement

    Applications — Figma, Indesign, Illustrator, After Effects, Premier Pro, Slack, Squarespace, Wordpress, Dropbox, Mailchimp

    Graphic Design Portfolio

  • Experienced in photographing editorial, events, product, travel, weddings & assisting on studio/location shoots

    Firm understanding of the technical aspects of photography

    Applications — Lightroom, Photoshop, Photomechanic, Capture One, Instagram, Unfold

    Tools — Canon & Fuji

    Photography Portfolio

  • Experienced in editing for advertising, architecture, events, portraits, product, travel & weddings

    Advanced knowledge in batching, color correction, compositing, deep-etching, filters/treatments & restoration

    Applications — Lightroom, Photoshop

    Tools — iMac, Wacom Tablet, also PC compatible

    Retouching Portfolio

  • I have obtained a wide range of management skills throughout my work history, starting as a customer service manager in retail, a store manager for a small print shop, an interim studio manager at a photography studio & also web management for clients in my freelance work.

 

Work History


YONDER SHOP + STUDIO

Studio/ Production Assistant
Aug 2023 - Dec 2023

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During my time at Yonder, a unique blend of production ceramics, invite-only hand-building studio & retail store led by artist Linda Fahey, I gained invaluable experience & discovered my capacity to take on new challenges.

While I ultimately decided that production work wasn't the right fit for me, I found great fulfillment in the creative studio environment. I departed on good terms, maintaining friendships with Linda & studio members & was honored to participate in their 2024 summer show, where I exhibited my first sculpture.

I remain dedicated to my personal ceramic art & am open to future opportunities in a ceramics studio, outside of production roles.

Job tasks ⏤

Prepping clay for artist work

Handbuilding plates, vases, mugs & tiles

Glazing & glaze mixing (under supervision)

Kiln load & unload (under supervision)

Preparing & packing orders for shipment

Preparing & packing pieces for loan

Receiving & organizing clay shipments

Daily studio upkeep & maintenance

FREELANCE

Graphic Designer, Photographer + Retoucher
Aug 2015 - Present

Read more

Job tasks ⏤

Graphic Design - design across web & print including branding, website & product

Photography - content creation, documentary, events, fashion, product, travel, weddings & assists on studio/location shoots

Retouching - advertising, architecture, events, fashion, product, travel & weddings

Curation - selecting compelling images, providing ideas & solutions for content across a variety of clients & projects

Web Management - management & maintenance of client websites ie. management of event listings

Client Education - walking clients through the back end of their new websites & offering guidance where needed

Research - for myself & clients in various subject areas

Working for myself has allowed me to further develop my time management, organization & people skills.

THE LOST JOURNALS

Founder, Designer + Photographer
Aug 2016 - Mar 2018

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A small side business that combined my two passion areas - photography & design. The Lost Journals was a product & service I created to archive life, beautifully. Custom made photo journals turning beautiful bodies of work, milestones & travels into a contemporary printed keepsake.

Job tasks ⏤

Collaboration with several creatives (photographers, copy writers, web developers)

Product research, development, design & photography

Packaging design

Website modification & maintenance: template adjustments, backend troubleshooting, integration of third party systems ie. ecommerce, mailchimp & plugins

Established a seamless ordering method integrating outside systems for file upload, client customization, layout proofing & shipping

Formed a membership program for professional photographers

Instagram & Facebook curation to act as an extension of the website, celebrating photography, photographers & the product

Graphic design - website, stationary, album design, newsletters (mailchimp) & welcome packs

Blog copy writing

@thelostjournals

MILQUE PHOTOGRAPHY & FILMS

Graphic Designer + Retoucher
Mar 2013 - Aug 2015

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During my time at Milque, an award winning Australian wedding & portrait photography studio, I worked my way up from freelance second shooter to full time head of graphic design & retouching.

Job tasks ⏤

Consistently retouched large quantities of images to Milque's aesthetic for multi-channel distribution

Established an image selection process & filing system

Produced all design collateral across print, web, advertising, packaging & presentations

Created photography style guides to effectively train new photographers

Album image selection, quality control & design

Trained staff in retouching to assist during peak wedding season

Photographed events, products & weddings

Interim Studio Manager

I learned a lot from my role at Milque, met many brilliant creatives, some of which I have continued to work with during my freelance journey.

SILVER ROSE PHOTOGRAPHY

Retoucher + Lab Technician
Feb 2012 - Mar 2013

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Employed at Silver Rose Photography, one of Australia's largest school photography companies as Senior Lab Technician & Retoucher I performed a number of tasks.

Job tasks ⏤

High volume color correction: batch processing & automated scripts to create consistency across multiple photographers

Contrast, exposure & white balancing adjustment

Retouching - compositing & unwanted item removal

Agfa D-Lab printing & maintenance

Large scale printing

Order packaging

silverrose.com.au


Education


INTERMEDIATE THROWING

San Francisco, California
Sunset Clayhouse (2023)


INTRODUCTION TO WHEEL

San Francisco, California
Sunset Clayhouse (2022)
Clay by the Bay (2019)


DIPLOMA OF GRAPHIC DESIGN

Brisbane, Australia
CATC Design College
Feb 2012 - Feb 2015


CERTIFICATE IV IN PHOTOIMAGING

Brisbane, Australia
Southbank Institute of Technology
Jun 2008 - Jun 2011


HIGH SCHOOL

Bribie Island State High School, Australia
Graduated 2001


References


ALEX MELENDEZ

Poof! The Mess
alex@poofthemess.com
(415) 367-5920


ELIZABETH JAMES

Soda Wedding Photography
liz@sodaweddings.com.au
+61 (0) 488 006 746


AARON JAMIESON

Aaron Jamieson Photography
aaron@aaronjamieson.com
+61 (0) 421 132 305
+81 (0) 80 4044 9693


GORDON YOUNG

FIE | Food Industry Engineering
gyoung@fie.com.au
+61 (0) 414 681200


NICOLE FERRIER

Ferrier Furniture
info@ferrierfurniture.com
+61 (0) 498 584 133


Downloads

Yours to take home!

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Shout outs

Tracey created visual presence for my brand which included website, logo and stationery. She is a rare combination of utmost professionalism, creativity, attention to the tiniest details, admirable personal qualities and excellent taste. Tracey was always one step ahead suggesting and implementing brilliant ideas I never even thought about. She was also very attentive to all of my suggestions and precise with finding the best solutions. The process of working with Tracey and the result itself far exceeded my very best expectations.
— Daria Davydova | CERAMICS ARTIST
Tracey created the logo, website & printed marketing materials for my business Poof! The Mess. Her attention to detail was remarkable, so much so that she made me excited for my business! She is very knowledgeable and aware of what will grab future clients’ attention.
— Alex Melendez | Poof! The Mess
Tracey is an incredibly talented professional who I love working with. Her work is outstanding, she has incredible attention to detail and always delivers work above and beyond expectations.
— Liz James | Soda wedding photography
Tracey is always a pleasure to work with and worked closely with our team to interpret and deliver the brief. Her creativity and commitment to getting the right shots really shines through in the finished product.
— Nick & Nicole Ferrier | Ferrier Furniture
Tracey is my first choice retoucher for many of my most high-end clients who’s demands are often for perfection delivered immediately. With this understanding Tracey has always delivered the highest quality work on or ahead of schedule, which is something we cherish as photographers when managing clients and projects on several fronts.
— Aaron Jamieson | Aaron Jamieson Photography
Tracey is RAD – We cannot recommend her enough. She’s super dooper talented/creative/amazing!!
— SHANNON KELLY | JESSIE DAINS PHOTOGRAPHY
Tracey has helped me since 2016 - in this time she has designed two book covers, illustrated numerous diagrams, redesigned my website, prepared brochures for the training courses and designs all templates for my email marketing. High quality work, always easy to work with and cooperative.
— Gordon Young | Food Industry Engineering
Tracey is an unrivalled professional and it is was a pleasure working with her. She always responded promptly to my email requests for assistance with course brochures and marketing. Nothing was too much trouble.
— Dennis Forte | Dennis Forte & Associates

Contact

Let’s do this.

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